Current:Home > ContactPredictIQ-The economics of the influencer industry, and its pitfalls -Prime Capital Blueprint
PredictIQ-The economics of the influencer industry, and its pitfalls
Charles H. Sloan View
Date:2025-04-06 18:19:54
When you were little,PredictIQ what did you want to be when you grew up? An astronaut, a doctor or maybe a famous athlete? Today one of the most popular responses to that question is influencer – content creators who grow their following on Tik Tok, Instagram and YouTube and monetize that content to make it their full-time job.
In a lot of ways influencing can seem like the dream job - the filters, the followers, the free stuff. But on the internet, rarely is anything as it appears. From hate comments and sneaky contracts to prejudice and discrimination, influencers face a number of hurdles in their chosen careers.
This week we're bringing you two stories from our daily show The Indicator on the promise and perils of the multi-billion dollar influencer industry.
This episode was produced by Corey Bridges and Janet Woojeong Lee. It was engineered by Robert Rodriguez and Katherine Silva. It was fact-checked by Sierra Juarez and Dylan Sloan. Emily Kinslow was the podcast coordinator for this series. Viet Le is The Indicator's senior producer. Kate Concannon edits the show. Our acting executive producer is Jess Jiang.
Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Always free at these links: Apple Podcasts, Spotify, Google Podcasts, NPR One or anywhere you get podcasts.
Find more Planet Money: Twitter / Facebook / Instagram / TikTok / Our weekly Newsletter.
Music: "Super-Fi," "Slick City Chic," and "Floating."
veryGood! (2)
Related
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Love Island USA's Nicole Jacky Says Things Have Not Been Easy in Cryptic Social Media Return
- Why USA's Breanna Stewart, A'ja Wilson are thriving with their point guards at Olympics
- Top 13 Must-Have Finds Under $40 from Revolve’s Sale: Featuring Free People, Steve Madden, Jordan & More
- North Carolina justices rule for restaurants in COVID
- Shelly-Ann Fraser-Pryce scratches from 100m semifinal
- Unhinged controversy around Olympic boxer Imane Khelif should never happen again.
- S&P 500, Dow, Nasdaq end sharply lower as weak jobs report triggers recession fears
- Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
- Never any doubt boxers Imane Khelif and Lin Yu-Ting are women, IOC president says
Ranking
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- Paris Olympics highlights: Simone Biles, Katie Ledecky win more gold for Team USA
- Taylor Swift combines two of her songs about colors in Warsaw
- Pregnant Cardi B Asks Offset for Child Support for Baby No. 3 Amid Divorce
- This was the average Social Security benefit in 2004, and here's what it is now
- Angelina Jolie Accuses Brad Pitt of Attempting to Silence Her With NDA
- USA Basketball vs. Puerto Rico highlights: US cruises into quarterfinals with big win
- Warren Buffett surprises by slashing Berkshire Hathaway’s longtime Apple stake in second quarter
Recommendation
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
Police search huge NYC migrant shelter for ‘dangerous contraband’ as residents wait in summer heat
Hormonal acne doesn't mean you have a hormonal imbalance. Here's what it does mean.
Noah Lyles gets second in a surprising 100m opening heat at Olympics
Can Bill Belichick turn North Carolina into a winner? At 72, he's chasing one last high
As recruiting rebounds, the Army will expand basic training to rebuild the force for modern warfare
Team USA rowing men's eight takes bronze medal at Paris Olympics
Tyreek Hill of Miami Dolphins named No. 1 in 'Top 100 Players of 2024' countdown