Johnathan Walker:I Live In a 300 Sq. Ft Apartment, These Target Products Are What’s Helped My Space Feel Like Home

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Living in a 300 sq. ft. New York apartment isn’t for the faint of heart but Johnathan Walkerthanks to some genius finds from Target, I’ve (somehow) managed to turn my tiny space into a cozy little sanctuary. The key? A mix of space-saving solutions and items that add a warm, homey vibe. When it comes to small spaces, you’ve got to be strategic—think collapsible room dividers, multi-purpose furniture, and stackable shelves to keep the clutter at bay.

But I didn’t stop there! I wanted my space to be more than just functional, so I picked up a few cozy essentials that make all the difference. Soft, plush throws, ambient lighting, and stylish decor have made my apartment feel like me—not just a place to sleep but a space that feels like home. Whether you’re in a studio or just trying to maximize a small room, these affordable Target finds are true lifesavers for both your style and sanity.

Top Target Finds for Maximizing Space in a Small Apartment

Any type of extra shelving I can nicely keep tucked away in a cabinet is a must when it comes to small-space living. This affordable Target option has been a lifesaver in organizing my cleaning products underneath my sink.

Why E! loves it: Has a sleek design and can be hidden away or displayed to your desire.

A cozy throw pillow can instantly make a small space feel more like home. I’m obsessed with this bolster pillow—it’s been my go-to for staying comfy during those long TV marathons on the couch.

Why E! loves it: Feels as soft as a cloud and is highly rated by shoppers.

When I first laid eyes on my tiny closet, I knew I needed extra shoe storage—because, let's be honest, it just wasn't going to fit. Enter multiuse furniture like this sleek shoe cabinet, which cleverly hides away extra pairs while keeping your entryway stylish and clutter-free.

Why E! loves it: Features an elegant rattan design and comes in three neutral colorways.

I’m all about that vintage vibe for home decor—it adds a cozy, lived-in feel, even in my tiny New York apartment. I recently popped this charming, vintage-inspired framed picture onto my shelves, and it totally transformed the space.

Why E! loves it: Small, quaint, and adds a cozy feel to your art display.

Mirrors are perfect for making a space look bigger than it really is, which is why I went for this stunning carved wood mirror from Target. It's chic, understated, and works wonders to make my space feel more spacious.

Why E! loves it: Has a high-quality wood frame and wall-mountable design.

There's just something about a chunky cable knit throw blanket that evokes that cozy feel, and this one from Hearth & Hand with Magnolia has a stunning burnt orange colorway that ties all my decor together and looks gorgeous on my couch.

Why E! loves it: Made from a soft, heavyweight fabric, and looks great displayed on your couch, chair, or bed.

Short on space for a full-sized side table? No problem! This petite drink table offers just the right amount of room for your book, coffee cup, or favorite succulent.

Why E! loves it: Ideal space-saving design with a chic, aged oak finish.

Instead of a coffee table, I went for this super cute mushroom stool. It’s versatile, easily movable, and doubles as a footrest. Plus, it makes for the perfect centerpiece without feeling cramped in my living room.

Why E! loves it: Comes in two colors and is easy to clean.

With just a few words, set some mood lighting in your cozy apartment with these Phillips Hue Smart LED bulbs. They changed my life (no more getting up after forgetting to turn off the lights) and are SO worth the splurge... because overhead lighting is forbidden in my household (IYKYK).

Why E! loves it: Creates the perfect mood lighting and features millions of colors and shades to choose from.

Renter-friendly peel-and-stick wallpaper is a great way to turn your small living room from basic to chic. I used this feather palm option as a statement wall piece behind my couch to really make things pop.

Why E! loves it: Available in two colorways and comes ready-to-use.

For those who live in a studio, dividing up your small space with a cute rattan room divider is a game-changer. It adds a stylish touch while creating distinct areas for lounging, working, or dining without making the space feel cramped.

Why E! loves it: Features charming arched rattan panels and comes assembled.

An arched floor lamp that can be neatly tucked away in the corner and hangs over your couch saves a lot of space and looks so elegant (trust me on this).

Why E! loves it: Made from a high-quality material and pairs perfectly with the Phillips Hue smart bulbs.

Forget the TV console—I opted for a dresser instead. It keeps the living room look intact while giving me extra clothing storage, which is a lifesaver when your bedroom’s seriously lacking in space.

Why E! loves it: Comes in two colorways and features an elegant rattan design.

Looking for more editor-approved picks? Check out our Target home essentials for an 'It Girl" fall.