Current:Home > FinanceFastexy Exchange|T-Mobile buys Ryan Reynolds' Mint Mobile in a $1.35 billion deal -Prime Capital Blueprint
Fastexy Exchange|T-Mobile buys Ryan Reynolds' Mint Mobile in a $1.35 billion deal
Indexbit Exchange View
Date:2025-04-10 13:56:02
The Fastexy Exchangetelecommunications giant T-Mobile announced it's buying the budget cell service provider Mint Mobile — best known for its ads with actor and part-owner Ryan Reynolds. The cash-and-stock deal, which includes two other brands, is worth $1.35 billion.
T-Mobile CEO Mike Sievert said Wednesday that the company would use its size and resources to "supercharge" Mint, which uses T-Mobile's wireless network and offers plans for as little as $15 per month.
"Over the long-term, we'll also benefit from applying the marketing formula Mint has become famous for across more parts of T-Mobile," Sievert added.
Perhaps the single largest contributor to that marketing effort has been Reynolds, the Deadpool star, who's appeared in commercials for the company standing in front of a mint-green background and delivering playful sales pitches.
Reynolds said Wednesday that the deal would benefit Mint Mobile customers.
"We are so happy T-Mobile beat out an aggressive last-minute bid from my mom Tammy Reynolds as we believe the excellence of their 5G network will provide a better strategic fit than my mom's slightly-above-average mahjong skills," Reynolds joked.
In a video announcing the purchase, Sievert said T-Mobile would continue Mint's $15 per month pricing.
Under the terms of the deal, T-Mobile will buy Ka'ena Corp., the parent company for Mint Mobile, a wireless service specializing in international calls named Ultra Mobile and wireless wholesaler Plum.
Reynolds will continue on in his creative role for Mint, and Mint founders David Glickman and Rizwan Kassim will continue to operate the brands as a mostly separate business unit, T-Mobile said.
The deal, which is expected to close later this year, will also permit Mint to continue using T-Mobile's network.
veryGood! (77568)
Related
- Small twin
- '60 Minutes' producer Bill Owens revamps CBS News show with six 90-minute episodes this fall
- MLB power rankings: Orioles stand strong in showdown series - and playoffs are next
- UAW strike, first cases from Jan. 6 reach SCOTUS, Biden on economy: 5 Things podcast
- Selena Gomez's "Weird Uncles" Steve Martin and Martin Short React to Her Engagement
- 'Person of interest' detained in murder of Los Angeles deputy: Live updates
- UK police urged to investigate sex assault allegations against comedian Russell Brand
- Former NFL player Sergio Brown missing; mother’s body was found near suburban Chicago creek
- 'No Good Deed': Who's the killer in the Netflix comedy? And will there be a Season 2?
- Real Housewives of Orange County's Shannon Beador Arrested for DUI, Hit and Run
Ranking
- $73.5M beach replenishment project starts in January at Jersey Shore
- In Ukraine, bullets pierce through childhood. US nonprofits are reaching across borders to help
- 2 charged with murder following death of 1-year-old at day care
- 2 pilots killed in crash at Reno air race
- Opinion: Gianni Infantino, FIFA sell souls and 2034 World Cup for Saudi Arabia's billions
- A Florida man bought a lottery ticket with his Publix sub. He won $5 million.
- Halle Berry says Drake didn't get permission to use her pic for 'Slime You Out': 'Not cool'
- Judge to hold hearing on ex-DOJ official’s request to move Georgia election case to federal court
Recommendation
The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
Hearings in $1 billion lawsuit filed by auto tycoon Carlos Ghosn against Nissan starts in Beirut
As leaders convene, the UN pushes toward its crucial global goals. But progress is lagging
Fatah gives deadline for handover of general’s killers amid fragile truce in Lebanon refugee camp
Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
Mississippi officers justified in deadly shooting after police went to wrong house, jury rules
UAW strike, Trump's civil trial in limbo, climate protests: 5 Things podcast
Chevron says Australian LNG plant is back to full production after 3 days at 80% output